Farmers Markets as Engines of Economic Activity: Power in Numbers

Farmers Markets as Engines of Economic Activity: Power in Numbers

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As we approach the end of peak season in Michigan, this webinar celebrates the many ways farmers markets contribute to community economic development across the state. Findings from recent research projects will quantify effects from consumer, producer and community perspectives. Additionally, speakers discuss the importance of and challenges in capturing economic outcomes of farmers market activities, and share practical tips and tools for improving the efficiency and efficacy of farmers market data collection. Hear how we’re working to change the culture around data in Michigan and suggestions for those based in other states.

Featured speakers:

Rich Pirog, Director, Michigan State University Center for Regional Food Systems
Jeff O’Hara, Agricultural Marketing Specialist, U.S. Department of Agriculture - Agricultural Marketing Service
Dru Montri, Executive Director, Michigan Farmers Market Association
Michelle Gagliardi, Special Projects Associate, Michigan Farmers Market Association
John Mann, Assistant Professor of Agricultural, Food, and Resource Economics, Michigan State University
Kathryn Colasanti, Specialist, Michigan State University Center for Regional Food Systems

Moderator: Laura Goddeeris, Specialist, Michigan State University Center for Regional Food Systems

Farmers Markets as Engines of Economic Activity: Power in Numbers Webinar Slides 

Webinar Q&A Summary 

Author(s): Laura Goddeeris, Rich Pirog, Kathryn Colasanti
Date: September 14, 2017

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