Economics of Healthy Food Incentives at Michigan Farmers Markets

Date: July 24, 2017 — 2:00 - 3:00 pm Eastern Time

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Photo Credit: Fair Food Network

Photo Credit: Fair Food Network

This webinar will debut new findings of a recent study of Supplemental Nutrition Assistance Program (SNAP) and the healthy food incentive program Double Up Food Bucks activity at Michigan farmers markets. The study, conducted by Michigan State University in partnership with the USDA Agricultural Marketing Service and Fair Food Network, found that offering SNAP and Double Up at markets resulted in positive and distinct increases to direct agricultural sales beyond the value of the benefits themselves. It also reveals data-driven insights into SNAP families’ shopping behaviors when incentives are in place. Market vendors, managers, and SNAP incentive practitioners are invited to learn what the data tell us about the economic benefit of incentives, factors influencing program activity, vendor perceptions, and opportunities for the future including how this new methodology can measure impact of incentive programs across the country. A brief summary of study findings will be released in conjunction with this webinar, the first in a series of three webinars looking at the economics of farmers markets.

This series is a joint effort of the Michigan State University Center for Regional Food Systems, USDA Agricultural Marketing Service, Michigan Farmers Market Association, and Fair Food Network.

Featured speakers include:

  • Oran Hesterman, President + CEO, Fair Food Network
  • Jeff O’Hara, Agricultural Marketing Specialist, U.S. Department of Agriculture – Agricultural Marketing Service
  • Dru Montri, Executive Director, Michigan Farmers Market Association
  • Amanda Shreve, Program Director, Michigan Farmers Market Association
  • John Mann, Assistant Professor of Agricultural, Food, and Resource Economics, Michigan State University
  • Kate Fitzgerald, Food Systems Consultant

Moderator: Laura Goddeeris, Specialist, Michigan State University Center for Regional Food Systems

This free webinar will be recorded; please register here to participate and receive automatic notification of the archived recording.

Watch for future announcements with details for these upcoming webinars: Farmers Markets as Engines of Economic Activity (August) The Realities of Efficient and Effective Data Collection (September)

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